This is a series of articles about the stories behind fashion products and things that go on behind the scenes, delivering with a bit of a scathing perspective but with a love of products. Atsuo Watanabe, editor-in-chief of PRODISM magazine, Yukihisa Takei, editor-in-chief of HONEYEE.COM, and Takuya Raita, a stylist, choose a theme each time and talk about the products we have selected. We have picked out the latest items that caught our eyes from five different brands!
Edit&Text : Atsuo Watanabe（PRODISM）&Yukihisa Takei（HONEYEE.COM）
Styling : Takuya Raita
Photo : Kengo Shimizu
Playboy × HYSTERIC GLAMOUR
Graphic T-shirts
“Maybe the younger generation, who grew up with simple clothes, were looking for these kinds of graphics” (Takei)
Takuya Raita (R): It's been a while since HYSTERIC GLAMOUR and Playboy have collaborated.
Atsuo Watanabe (W): It's a familiar collaboration, but haven't seen it for a long time.
R: HYSTERIC GLAMOUR seems to be very popular these days, especially among the younger generation.
Yukihisa Takei (T): Maybe the younger generation, who grew up with simple clothes like Uniqlo, was looking for a brand with a strong concept and attractive graphics.
W: But ¥13,000 for a T-shirt might be a bit expensive for younger people.
R: The generation that knows the designer (Nobuhiko) Kitamura-san is convinced by just how great he is, but young people may simply buy it for its design.
W: Considering the brand is popular among the younger generation, maybe influencers and those people are wearing it too? It might be one of the reasons why they’re so popular.
T: I think there's also a strength of the brand that has never changed.
W: They've been doing the brand for a long time, so they are very experienced when it comes to making products.
R: This Playboy print brings back memories.
T: Plus, it’s not like the brand says "we use fine fabrics", but the fabric of these T-shirts has always been nice and soft, even though it's thin.
R: While oversized is still the mainstream, the silhouette is tight.
HYSTERIC GLAMOUR's classic Playboy collaboration is back. The way to ‘translate' sexiness into fashion and culture is unique to the brand. Comfort is also a hidden charm.
Playboy × HYSTERIC GLAMOUR
T-shirts ¥13,200 (HYSTERIC GLAMOUR)
TEL：03-3478-8471
(C)2022 Playboy Enterprises International,Inc. Playboy and the Rabbit Head Design are trademarks of Playboy Enterprises International,Inc.and used under license by Ozone Community Corporation.
Abu Garcia × DUSTNATION
Fishing Jacket
“The way it's made is very techwear-like as (Kazuki) Kuraishi-kun designed it” (Watanabe)
R: This one is more than just a fishing jacket, it's got many hidden gimmicks.
W: The sleeves are detachable. The way it's made is very techwear-like as (Kazuki) Kuraishi-kun designed it.
R: I often see 2-way bottoms, but I don't usually see this type of 2-way jacket.
W: It's also great because you can use it for different seasons, like wearing it with short sleeves when it’s hot.
T: Daiwa Pier39 is slightly simpler, but this one is full of all kinds of gimmicks.
R: Even though it's a fishing jacket, the use of leather for the side slits is also cool.
W: It's well-conceived, with a slanted back pocket designed to carry a fishing rod and functional pockets for fishing lures and other items.
T: You can actually wear it and go fishing, not just as a fashion item.
W: It's interesting to review these tech brands because each one has a different look.
R: The dual hood is very unique, too.
W: I like the way the Abu Garcia logo is placed inconspicuously.
A collaboration jacket by famous fishing tackle brand Abu Garcia and a fashion brand DUSTNATION. Designed by Kazuki Kuraishi and Tetsuya Nagato, it’s well equipped to wear for fishing but also a great item as a fashion piece.
Abu Garcia × DUSTNATION
Jacket ¥74,800 (PADDLE INC.)
TEL：03-6455-4411
fragment design x RAMIDUS
Tote Bags
"The RAMIDUS bags are striking with these straps" (Raita)
W: Do they do this collaboration quite often?
R: Yes, this is a continuous series. These bags are water repellent and durable.
W: I have this size of RAMIDUS tote bag and it's really easy to use.
T: Have they done bags using this Sunbrella fabric before?
R: The Sunbrella fabric was also used during the time of RAMIDUS' former brand Head Porter. They make this type of tote bag every season and release it in different patterns. I remember they did a single bold neon color and checkered patterns during the Christmas season.
W: Sunbrella is a parasol fabric manufacturer, so the bags look like it's made for summer.
R: RAMIDUS bags are very striking with these straps and I've seen them in the city often recently.
T: We introduced the L/UNIFORM bag a while ago, but it's impressive to consider that (Fujiwara) Hiroshi-san is involved in collaborations with other brands even in one genre of a bag.
W: Bags with small handles like these are easy to use.
T: Perhaps you could use it roughly without worrying about getting it dirty or whatever.
W: The good thing is that you can use it as a consumable item like you buy a new one when it's worn out.
This collaboration bag by RAMIDUS and fragment design is a classic. The use of fabrics from outdoor textile brand Sunbrella allows for a variety of textile variations.
RAMIDUS
Tote bag (L) ¥18,700, Tote bag (M) ¥16,500 (RAMIDUS TOKYO)
TEL：03-5771-2621
nonnative × Paraboot
Cow Leather Shoes
“I feel like they design the shoes in balance with nonnative’s clothes” (Takei)
W: I don't really see Paraboot using this kind of color.
R: That’s true, I’ve never seen these all beige pairs.
W: It’s got an EVA midsole in the middle, so the sole is thicker than normal ones.
T: nonnative collaborates with various brands on shoes. They make quite a few models by themselves, so you can tell that they are particular about their shoes as a brand.
R: I could see that from the collaboration with GUIDI, which we featured last time.
W: Not many brands do collaboration shoes this earnestly, not just changing fabrics and colors. I think they make shoes considering everything from the silhouette to the whole outfit.
T: I feel like they design the shoes in balance with their clothes.
W: They would look good with shorts and other trousers except for jeans, and seem like they could be worn in all seasons.
This is the second collaboration between Paraboot and nonnative, which first launched in 2021 for a moccasin model. For this season, the pair are arranged based on ‘Thiers'. nonnative's signature sand beige color adds freshness to Paraboot.
nonnative × Paraboot
THIERS cow leather ¥59,400 (vendor)
TEL：03-6452-3072
Scye SPECS
Malcolm X Model Sunglasses
“It's got the coolness of classic eyewear" (Raita)
R: These are a collaboration between GLOBE SPECS and Scye, a reissue version of a vintage model originally worn by Malcolm X, but has been updated for a contemporary look. I heard they’ve done these celebrity series in the past.
W: But I wonder why they decided to go for Malcolm X in collaboration with Scye? I don't really see a link between the two, but I guess it all just decided through their conversations. Do they collaborate with scye regularly?
R: Yes, so this is the new one from the series.
T: Is it a bit small in size? I'm jealous of people who look good in these (laughs).
W: I think they’ve got a mature vibe, different from other recent eyewear brands.
R: They also did Buddy Holly and Paul Weller for this celebrity series, so maybe that inspiration makes a difference.
W: That's exactly what it's for when you're in a suit or a formal outfit, isn't it?
T: It's more towards that than casual style.
R: These kinds of classic eyewear are looking cool.
The collaboration between Japanese eyewear brand GLOBE SPECS and fashion brand Scye is based on the idea source of eyewear worn by iconic celebrities. For this time, they revive the intellectual look of Malcolm X.
Scye SPECS
Malik ¥55,000 Scye SPECS (GLOBE SPECS AGENT)
TEL：03-5459-8326
(From left to right) Atsuo Watanabe, Editor-in-Chief of PRODISM, Takuya Raita, Stylist, Yukihisa Takei, HONEYEE.COM)
Atsuo Watanabe / Editor-in-Chief, PRODISM
Born in 1973. After working as an editor for Asayan and Huge, he became a freelance editor and launched the product-focused magazine PRODISM in 2013, where he continues to work as the editor in chief. He is well versed in men's fashion, sneakers, and streetwear, and has a unique aesthetic.
Takuya Raita / Stylist
Born in 1986. Having assisted for Hiroyuki Kai, he became independent in 2012. While working mainly for men's fashion magazines, he is also known for his product styling that sensitively incorporates trends. Currently looking for an assistant.
Yukihisa Takei / HONEYEE.COM
Born in 1972. After working as an editor of the magazine EYESCREAM, he became the editor-in-chief of HONEYEE.COM, but resigned after one year. After working as a freelance editor and creative director for various brand websites and media launches, he returned to his post as editor-in-chief of HONEYEE.COM in the fall of 2021.