FEATURE

FDMTL, the Japanese brand that reinterpreted Indigo and introduced it to the world
Have you heard of the Japanese brand FDMTL? This denim and indigo-focused brand was established in 2005, and their store is quietly located in a residential area of Ebisu, Tokyo, but their products can be also found in multiple-label stores all over the world. It's not surprising that even some people in Japan do not know about the brand as approximately 80% of FDMTL's sales are overseas. However, the brand has a proven fact that they're stocked at some of the world's leading boutiques. HONEYEE.COM caught up with FDMTL's designer, Gaku Tsuyoshi, to find out how the brand has grown to become such an established brand.
2022.08.01
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Multifaceted creator, Takayuki Minami Part 2
In the first part, we asked about Takayuki Minami's core businesses - Graphpaper, FreshService and alpha PR. In the second part, we will focus on his "other" work and the background of how his unique aesthetic sense was born.
2022.06.16
Multifaceted creator, Takayuki Minami Part 1
He is a truly multifaceted person. He is the director of popular Tokyo-based brands and shops Graphpaper and FreshService, and also runs alpha PR, which has several fashion brands as clients, and works on producing for large shopping complexes. He has a rich experience in directing and interior designing not only for his own brands, but also for other brands, and also is a buyer who uses his discerning eye to find a wide range of things from across Japan and overseas. He is also actively working as a curator, promoting the artists he discovers through Gallery Hakushi. Find out about the creator, Takayuki Minami. HONEYEE.COM takes a close look at this multifaceted profile from six different aspects. The interview took place in the “Kissa Danwashitsu (Japanese coffee shop)" that Minami created within the alpha.co.ltd office.
2022.06.15
"I want to sell music like selling clothes."
Our HF, Hiroshi Fujiwara, has teamed up with music producer team ALLe to launch a new music NFT platform ABCRECORDS, releasing 50 of his own songs on Friday 27 May 2022. The catchy name ABCRECORDS’ "ABC" stands for Authorised Bootleg Community. The name is very HF-like, playful and implicit. This interview was expected to be a story about Hiroshi Fujiwara, who has not hesitated to enter the NFT market, which is booming in recent years, but when we found out through this interview that he is working on this project while calmly keeping an eye on this NFT frenzy. HONEYEE.COM caught up with HF to learn more about the NFT and its relationship with music copyright.
2022.06.02
WHIZLIMITED Hiroaki Shitano × FACETASM Hiromichi Ochiai
WHIZLIMITED, by Hiroaki Shitano, started its collection in Harajuku in 2000, and a large-format book documenting the brand's 20 years has been published this spring by the prestigious American publishing house Rizzoli. The brand FACETASM, which has made a name for itself overseas, was started by Hiromichi Ochiai in 2007 and has now been established for 15 years. Born and raised in Tokyo, the two designers - Shitano, born in 1976, and Ochiai, born in 1977 - are actually close friends in their personal lives. They come from slightly different fields - street and high fashion - but both have their roots in Harajuku. Here, we've asked the two designers about their creations and 20 years in Harajuku.
2022.05.13
“Photographs come back to life again” A talk with Daido Moriyama × Nobuhiko Kitamura (Hysteric Glamour) Part 2
A reissue of Hysteric Glamour’s photobook "Hysteric No.4 Daido Moriyama” in 1993 has been co-published in a limited number of copies by Gallery COMMON and Akio Nagasawa Publishing in Harajuku, Tokyo. The photo exhibition entitled "DAIDO HYSTERIC” also started at the gallery on 29 April. The photo book known as "Ao (Blue) Daido” published in 1993, was made just 300 copies at the time, but soon after its release it received a huge response and is now a legend title even on the second-hand book market. Twenty-nine years after its release, Satoru Arai, a young gallerist who was strongly influenced by the book, put great effort into reissuing 900 copies of the book and presenting a photo exhibition. "Ao Daido" is recognised as an important in the history of art and fashion as well as photography and fashion in Japan, but also as a key work to talk about the internationally popular photographer Daido Moriyama himself. In conjunction with the launch of this reissue edition and the photo exhibition, Daido Moriyama and Nobuhiko Kitamura had their first conversation in many years. We present this HONEYEE.COM exclusive interview in two parts, Part 1 and Part 2.
2022.05.11
"Photographs come back to life again" A talk with Daido Moriyama × Nobuhiko Kitamura (Hysteric Glamour) Part 1
A reissue of Hysteric Glamour’s photobook "Hysteric No.4 Daido Moriyama” in 1993 has been co-published in a limited number of copies by Gallery COMMON and Akio Nagasawa Publishing in Harajuku, Tokyo. The photo exhibition entitled "DAIDO HYSTERIC” also started at the gallery on 29 April. The photo book known as "Ao (Blue) Daido” published in 1993, was made just 300 copies at the time, but soon after its release it received a huge response and is now a legend title even on the second-hand book market. Twenty-nine years after its release, Satoru Arai, a young gallerist who was strongly influenced by the book, put great effort into reissuing 900 copies of the book and presenting a photo exhibition. "Ao Daido" is recognised as an important in the history of art and fashion as well as photography and fashion in Japan, but also as a key work to talk about the internationally popular photographer Daido Moriyama himself. In conjunction with the launch of this reissue edition and the photo exhibition, Daido Moriyama and Nobuhiko Kitamura had their first conversation in many years. We present this HONEYEE.COM exclusive interview in two parts, Part 1 and Part 2.
2022.05.10
meanswhile Naohiro Fujisaki
Every time I see the clothes of the brand meanswhile, I often have to think 'How does he come up with a design like this?’. Each item is authentic but never ordinary. There is always something functional and witty about their items. Although they sometimes offer designs that have never been seen before, the brand concept is that "as long as it is everyday wear, clothes are tools, not costumes". HONEYEE.COM caught up with the meanswhile's designer, Naohiro Fujisaki, to find out more about his intentions.
2022.04.08
THE NORTH FACE: 5 things you should know about "Velocity Knit”
THE NORTH FACE products, originally developed for professional climbing and outdoor activities, have been adopted as urban wear from its function and design perspectives, but there is always the brand's unique design philosophy - "function determines design".
2022.04.02
F/CE.® Satoshi Yamane
Fashion has always been attracted by the functionality of outdoor wear while outdoor brands have always been drawn to the design of fashion. F/CE.® is a Japanese brand that uses the initial "F" for fashion and function in its brand name and pursues the possibilities of both sides. For this interview, we caught up with F/CE.®'s designer, Satoshi Yamane, who founded the brand in 2010 and has since gained a strong following overseas.
2022.03.07
NEWS
Artist KYNE's Solo Exhibition At Fukuoka's New Art Space ‘cassette’
2022.09.26
FreshService Will Release A Collaboration Shoes With British Brand HI-TEC
2022.09.23
Supreme® / Yohji Yamamoto 2022/23AW Collection Will Be Released
2022.09.22
alk phenix Restarts the Brand With On a Full Scale
2022.09.21
A Three-way Collaboration By the Yomiuri Giants, NEEDLES And New Era® Will Be Released
2022.09.21
Gramicci launches its new line "Gramicci by F/CE.
2022.09.26
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