Text Takaaki Miyake
Snow falls on the runway during the Spring/Summer 2023 Paris Men's Collection.
doublet presented its Spring/Summer 2023 collection at Paris Men's Fashion Week. Designer Masayuki Ino has put the message "IF YOU WANT IT" into this collection.
It was the first show in Paris after a few seasons, but doublet showcased its own style - printed T-shirts with bread and barbecue motifs, and matching sweatshirt looks with "HOODIE" and "SWEATPANTS" logos - from the beginning of the show.
People enjoying sunbathing on the beach and working out were set on the runway, giving the feeling of summer in Paris, but it started to fall in the middle of the show giving a surprise to the guests. That moment embodied the collection's message of "IF YOU WANT IT", and gave a sense of the power of strong will that is necessary for this current time.
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