Text Yukihisa Takei

The iconic logo is illustrated in the artist’s signature handwritten style

FRUIT OF THE LOOM, one of the world's leading casual apparel and underwear brands based in Kentucky, USA, has launched a new collaborative line with contemporary artist KEN KAGAMI. This new line is now available at the brand's official pop-up store.

Both have previously worked together, and once again they have teamed up to produce T-shirts, sweatshirts and bags with the concept of FRUIT OF THE LOOM's “loom" and caps and socks embroidered with the brand name written in Kagami's font.

A pop-up store is now open at MIYASHITA PARK in Shibuya. The collection with a unique sense of laid-backness looks to attract a lot of attention.

［INFORMATION］

T-shirt: ¥4,400
Color: White

Sweatshirt: ¥6,930
Color: White, Black, Grey

Hoodie: ¥7,480
Color: White, Black, Grey

Cap: ¥3,850
Color: White, Black

Beanie: ¥3,850
Color: Black

Socks (Pack of 3): ¥4,400
Color: White, Black

Tote bag: ¥3,850
Size: W29cm × H37cm × D13cm
Color: Ivory

FRUIT OF THE LOOM × KEN KAGAMI POP-UP STORE
Dates: 29 September - 16 October 11:00 - 21:00 *No regular closing days
Venue: MIYASHITA PARK
Address: RAYARD MIYASHITA PARK SOUTH 2F, 6-20-10 Jingumae, Shibuya-ku, Tokyo
*Customers who purchase products at the pop-up store will be gifted a brand logo keychain (limited quantity available).

［CONTACT］

FRUIT OF THE LOOM
https://www.fruitoftheloomjapan.com