THE NORTH FACE's urban lifestyle shoes Velocity Knit with GORE-TEX run through the night in Tokyo
Photo Shun Komiyama
Styling Nobuyuki Ida
Hair hirokazu endo(ota office）
Model Yoshiro Sakuma（Sticker）
Movie by Ryoji Kamiyama
Edit&Text by Yukihisa Takei（HONEYEE.COM）
"Function determines design"
THE NORTH FACE products, originally developed for professional climbing and outdoor activities, have been adopted as urban wear from its function and design perspectives, but there is always the brand's unique design philosophy - "function determines design".
THE NORTH FACE has become popular in all product categories, not just shells and down jackets, but the quality of its footwear is surprisingly not well known.
Many of THE NORTH FACE's footwear is equipped with uncompromising technology, just like its clothing, but there are certain models that have been developed to wear in the city but incorporate high functionality. One such example is the “Velocity Knit” collection, which we have shot and filmed for this feature.
Velocity Knit Ⅱ GORE-TEX Invisible Fit ¥20,900/THE NORTH FACE
Vest ¥16,500, Gloves ¥4,180 / THE NORTH FACE Coat ¥75,900 / JUHA, Trousers ¥85,800 / stein, Cap ¥14,850 / COMESANDGOES
The design is remarkably simple, yet the shoes not only use the ultimate waterproof and breathable material, GORE-TEX fabrics but also feature THE NORTH FACE's own technology. Here are '5 things you need to know’ about these shoes.
Starring Japanese actor Yoshiro Sakuma, we present the visuals shot by photographer Shun Komiyama alongside HONEYEE.COM's original movie.
1. High-performance shoes designed to wear on the street
What the "Velocity Knit" collection makes unique is the fact that they have been developed as a lifestyle shoe while other THE NORTH FACE products are often designed linking to a specific activity. The knit upper offers comfortable wearability and is designed to fit from clean styles to many different outfits.
Velocity Knit Ⅱ GORE-TEX Invisible Fit ¥20,900/THE NORTH FACE
Coat ¥74,800 / YOKE, Trousers ¥35,200 / URU, Vest ¥37,400 / COGNOMEN, Tank top ¥28,600 / APOCRYPHA., Gloves ¥4,180 / THE NORTH FACE
2. High-performance equivalent to running shoes
Velocity Knit Ⅱ GORE-TEX Invisible Fit ¥20,900/THE NORTH FACE
Coat ¥74,800 / YOKE, Trousers ¥35,200 / URU, Vest ¥37,400 / COGNOMEN, Tank top ¥28,600 / APOCRYPHA., Gloves ¥4,180 / THE NORTH FACE
This "Velocity Knit" is equipped with a high shock absorption system midsole called "XTRAFOAM", which is also used in some of THE NORTH FACE's other running shoes. The outsole also features a grippy and durable Vibram sole, which is adequately functional for running and has the adaptability and endurance for different types of urban road surfaces.
Velocity Knit LaceⅡ GORE-TEX Invisible Fit ¥22,990/THE NORTH FACE
Coat ¥226,050 / KIDILL, Hoodie ¥14,300, Gloves ¥4,180, Socks ¥2,420 / THE NORTH FACE, Shorts ¥36,300 / JUHA
3. Ultra-lightweight with an average of 248g
Velocity Knit LaceⅡ GORE-TEX Invisible Fit ¥22,990/THE NORTH FACE
Coat ¥226,050 / KIDILL, Hoodie ¥14,300, Gloves ¥4,180, Socks ¥2,420 / THE NORTH FACE, Shorts ¥36,300 / JUHA
The first impression these shoes give when holding and wearing them is its ''lightness''. Although the weight depends on each model, the incredible lightness of an average of 248g (for size 9) naturally makes walking easier and reduces fatigue. They are of course suitable for everyday wear, but they will perform well in multiple situations such as when travelling with moving around a lot or on business trips.
4. Updated to environmentally friendly materials
Velocity Knit LaceⅡ GORE-TEX Invisible Fit ¥22,990/THE NORTH FACE
Coat ¥226,050 / KIDILL, Hoodie ¥14,300, Gloves ¥4,180, Socks ¥2,420 / THE NORTH FACE, Shorts ¥36,300 / JUHA
The updated second season model is notable for the use of environmental-friendly materials and manufacturing processes throughout. The 100% recycled stretch-knit upper and outsole are made from Vibram N-OIL, which reduces over 90% of petroleum content and uses 100% naturally derived pigments, ensuring sustainable production.
5. Equipped with GORE-TEX Invisible Fit technology
Bringing these images to the end is because these shoes are equipped with GORE-TEX product technology, which is one of the key features. The GORE-TEX Invisible Fit is a waterproof and breathable membrane bonded directly to the upper, which also contributes to making this shoe lightweight. Of course, this means that they are ideal for every rainy day.
Velocity Knit MidⅡ GORE-TEX Invisible Fit ¥21,890/THE NORTH FACE
Leather vest ¥82,500 / COGNOMEN, Knitted vest ¥29,700 / DAIRIKU, Trousers ¥26,400 / URU, Gloves ¥4,180 / THE NORTH FACE
［CONTACT］
THE NORTH FACE
Goldwin Customer Service Centre
TEL：0120-307-560
https://www.goldwin.co.jp/tnf/
JUHA
TEL：03-6659-9915
stein / YOKE / URU
ENKEL
TEL：03-6812-9897
COMESANDGOES
alpha PR
TEL：03-5413-3546
COGNOMEN / APOCRYPHA. / KIDILL
Sakas PR
TEL：03-6447-2762
DAIRIKU
d.dairiku@gmail.com