THE NORTH FACE: 5 things you should know about "Velocity Knit”
THE NORTH FACE products, originally developed for professional climbing and outdoor activities, have been adopted as urban wear from its function and design perspectives, but there is always the brand's unique design philosophy - "function determines design".
Blanc YM Designer - Yutaro Miyauchi
Tokyo-based brands have become more minimalist and less symbolic in recent years. Even if you don't instantly recognise the brand, those who know the silhouette, the materials and the detail work can nod their heads in agreement, and the answer often lies only in the satisfaction of the wearer. Perhaps, fashion has become more personal than it used to be, and this is the reality for Tokyo's clothes lovers today.